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More DetailsHonda SUVs Earn Top Spot in Brand Loyalty
Honda's SUV lineup has claimed the number one position in brand loyalty among mainstream SUV owners, according to the J.D. Power 2024 Automotive Brand Loyalty Study. The recognition, announced at the end of last month, encompasses Honda's entire SUV range, including the HR-V, CR-V, Passport, Pilot, and the all-electric Prologue.
Study Details and Honda's Achievement
The J.D. Power study, now in its sixth year, evaluates brand loyalty by measuring the likelihood of owners repurchasing or trading in within the same brand. Honda's success in this category underscores the strong connection between the automaker and its SUV customers.
Jessika Laudermilk, assistant vice president of Honda Auto Sales, expressed the significance of this achievement: "Owner loyalty is the most cherished measure of success in the auto industry which makes the J.D. Power Brand Loyalty award a special honor for Honda and our dealers nationwide." She attributed this success to the efforts of Honda associates and dealers in creating and maintaining high standards of value, sales, and service.
J.D. Power's Influence in the Automotive Industry
J.D. Power, a global leader in automotive data and analytics, conducts this annual study to provide valuable insights into consumer behaviour and brand performance. The company's extensive proprietary datasets and advanced analytics tools help automotive clients optimize their business performance and understand market trends.
The Brand Loyalty Study awards brands with the highest loyalty rates across various segments, including mainstream and luxury SUVs, cars, and trucks. Honda's top ranking in the mainstream SUV category reflects the brand's ability to retain customers in a highly competitive market.
At Honda Queensway, we're proud to offer the award-winning lineup of Honda SUVs. Visit our showroom to experience why Honda SUV owners consistently choose to stay with the brand. Our staff is ready to help you find the perfect Honda SUV to meet your needs.
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